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What is Reputation Management
In this era of intense competition, coupled with minimal differentiation, an organization’s good name is a very clear differentiator and a leveragable business asset. It is this good name that is the Reputation of an organization.
The Vision of a company tries to determine a desirable destination of “Where do we want to go?” and the Mission provides the methodology of “How do we get there?” But today, more importantly, the Reputation Goal is hugely relevant as a key statement. The Reputation Goal tries to answer the question “What do you want to be seen as?” and the answer to this Question lays down the strategic roadmap for building, managing and protecting an organization’s Reputation. The implementation of this roadmap, along with continual strategic fine-tuning ultimately encompasses Reputation Management.
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