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| Learn More About Us |
| imagequity+TM was founded in 1996, a year ahead of The Reputation Institute |
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Industry News
The Reputation management industry is over a decade old. Centered around the Apex body__The Reputation Institute__the industry has grown and has more than thirty firms practicing the concept and offering consulting services. Academic research is being done in various universities in the US, Canada and across Europe and papers are being presented annually at international conferences.
The Founder of the Reputation Institute (www.reputationinstitute.com ), Professor Dr.Charles Fombrun did some pioneering research at the Stern School of Business which led him to develop the various attributes that impact Reputation. Today the industry has grown and there are various tools measuring and rating companies on a Reputation scale proving that Reputation is no longer an intangible asset but a very measurable and tangible one that can be worked upon and developed.
Reputation Management has transcended boundaries and escaped comparisons with other concepts like image building, advertising, public relations and brand building and is beginning to be accepted as a serious management concept impacting the top-management. It is fast becoming a tool to transform organizations and helping them to get closer to their goals.
Recommended Reading:
- Reputation: Realizing Value from the Corporate Image by Charles J. Fombrun
- Fame and Fortune: How Successful Companies Build Winning Reputations by Charles J. Fombrun
- Waltzing with the Raptors: A Practical Roadmap to Protecting Your Company's Reputation by Glen Peters
- Building Your Company’s Good Name by Davis Young
- Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry I. Porras
- Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins
- The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand by Majken Schulz, Mary Jo Hatch, and Mogens Holten Larsen
- Turned On: Eight Vital Insights to Energize Your People, Customers, and Profits by Roger J. Dow and Susan Cook
- Ping: A Frog In Search Of A New Pond by Stuart Avery Gold
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