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Reputation
Broadcast
Behavior
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How Does imagequity+TM Transform Behavior?
- Studying and understanding existing perceptions of stakeholders, mapping the perception-reality gap and evolving the Reputation Goal.
- Creating a blue-print of activities that will work on Behavioral transformation leading to bridging the perception-reality gap.
- Work closely with the A-team in driving the implementation.
How Does imagequity+TM Aid Broadcast?
- Creating a blue-print with specific focus on internal and external Broadcast.
- Creative and innovative ideas that communicate to the targeted stakeholder audiences what the transformation imperative is.
- Consistent penetration of communication to the stakeholders.
How Does imagequity+TM Build Your Reputation?
- Working at the grass root level and ensuring that Behavioral change and Transformation happens within the organization.
- Changing perceptions of stakeholders which in turn impact Reputation.
- Consistent messaging which helps build your Reputation.
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How We Do It
Our approach is scientific and the methodology innovative. At the core of our TrM® (Total Reputation Management) Program is a simple formula:
TrM® >> RVA = QIE + QEVSM
RVA – Reputation Value Added
QIE – Quality of Internal Experience
QEV – Quality of External Visibility
An imagequity+TM intervention enhances the Quality of Internal Experience in our client organizations_adding a breath of minty fresh air. Our approach is tailored for each client and is a combination of analyzing current reality__understanding through interviews, surveys and focus groups, defining a Reputation Goal and a desired state (at a Reputation Strategy Workshop, RSWTM), and plotting the course of the journey to an exalted Reputation (using a Reputation Strategy Blueprint RSBTM). All our our proprietary products (RepVal®, RSWTM, RSBTM , Vision FestivalTM, Do Good TM and BONZERTM ) are employed in course of the Program and on a need basis. The activities we administer are aimed at positively influencing the perceptions of all stakeholders* (*-vendors, employees, customers, community, shareholders, government, funding sources, and competitors) of an organization, thus impacting its Reputation. Additionally, we also provide expert counsel on how to communicate effectively to all stakeholders, thereby impacting an organization’s Broadcast.
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